300 Lake Saint Louis Blvd.
Lake Saint Louis, MO 63367
 
636-561-4030

Hours

Tuesday: 11-7

Wednesday: 11-7

Thursday: 11-7

Friday: 10-4

Saturday: 10-4

Sunday: Seasonal

Appointments are preferred

Please limit the number of guests to 5 including the bride.

Featured Specials

Mother of the Bride and Bridesmaid Sale!

20% off all off-the-rack gowns unless otherwise marked.  Gowns starting at $50.00!

  • Ella

  • Crush

  • Mon Cheri Bridals

  • Alfred Sung

  • Stella York

  • Sophia Tolli

  • Sherri Hill

  • The Dessy Group

  • David Tutera

  • Da Vinci

  • Bari Jay

  • Jovani

  • Shimmer

Come say yes to your dress!

Come enjoy the view of the lake as you try on designer gowns in a relaxed and fun environment. We offer custom-order gowns and dresses available to take the day of purchase. We have a large variety of bridal gowns, mother of the bride, bridesmaid, prom dresses and we offer tuxedo rentals. We are a great alternative to the wholesale bridal stores.

Featured In STL Magazine

Photo booth rentals and event planning provided by 

Events and Occasions STL

Proud Sponsor of the Megan Meier Foundation

Brides

We carry bridal gowns from the best designer's and  the latest fashions.   We carry sizes 2-30 and have a large selection including budget-friendly dresses to couture gowns. We also have a wide selection of off the rack gowns for the budget conscious and the last minute bride who needs a gown quickly.  Our brands include Stella York, David Tutera, Da Vinci, Jasmine and many more! 

See our material guide below:

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Bridesmaids

We carry bridesmaids dresses in a variety of brands, lengths, colors and materials to compliment any brides style and any bridesmaids body type. We offer gowns from Bari Jay, Sophia Tolli, Alfred Sung, Dessy, and After Six. We offer complimentary color swatches with a dress purchase so you can match all the details for the wedding. Picking out bridesmaids gowns can be just as overwhelming as picking out a bridal gown. Please feel free to call or come by with any questions, and see our style guide below from the knot.

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Wedding Accessories

We carry a large selection of veils, belts, shoes and other wedding accessories. We offer hand-made veils, belts and jewelry to complete your dream wedding gown. We also offer confirmation dresses and veils. Have a creative idea? Set up a consultation and let us help  to create exactly what you've been looking for but cannot find!

Prom and Pageant

Prom, Pageant and  homecoming gown lines including Tony Bowls, Crush, Scala, Nina Canacci and many more. These dresses are available in store and by special order with new stock coming in weekly during the seasons. Our selection is unique and we carry gowns that you will not find at major retailers or mall stores.  Our selection includes short, long, high-low, ball-gown and many other styles.  Please remember to place your custom orders early to guarantee arrival before your event. We DO NOT recommend ordering dresses online.

Tuxedo Rentals

Need to rent or purchase a tuxedo for your prom, wedding, black tie affair, or other special formal event? Look no further because Boulevard Bride has all of the latest tuxedos, vest colors and ties. We have hundreds of options to personalize your tuxedo and we carry many sizes and designers at prices that are easy on your wallet.  Currently we are offering a $40 discount off the suggested price of all prom and wedding tuexedo rentals. Check out our brands and styles below or go to www.jimsformalwear.com and use the build-a-tux program to design your ideal look:

Read more...

Alterations

Boulevard Bride can handle all your alterations and tailoring needs. Please call to schedule an alteration appointment with our seamstress.

Dress Restoration

Do you have an heirloom dress that has lost some of its magic with age? Boulevard Bride's dress redesign service can help, we can remove stains and have  expert tailors to repair any damage that has happened over the years.  We also offer free consultations and fittings to collaborate on a new look  for your vintage gown while still maintaining the charm of your family heirloom.

Photo Booth and Event Rentals

Boulevard Bride has photo booths and event rentals for your special day! We offer high-end photo booths with endless props to keep your guests happy for hours! THIS IS NOT A POP-UP TENT STYLE BOOTH!  We can bring a creative flare to your event that can’t be found anywhere else. Boulevard Bride also has a vast inventory of  rentals such as centerpieces, carriages  and apothecary jars for candy displays. 

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  • Choose the Perfect Wedding Dress Style for Your Body Type.

    There are many wedding dress styles and designs coming to the market every year. The good thing is as consumers, we are getting more exciting options. The down side is, for many first-time brides who have no knowledge of the bridal fashion industry, the wide variety of styles and strange terminology used to describe them make the task of choosing the best wedding dress a very challenging one.

    There are many factors involved in the decision, including personality of the bride, wedding theme, wedding budget. To start, focus on the most basic but most important factor, i.e. choosing the best wedding dress style for your body type. After understanding the different body shapes, take a look at some of the most popular wedding dress styles in the bridal fashion market.

    Wedding Dress for Body Types

    It is important to be aware of our own body shape and honestly acknowledge our physical traits. Try to visualize the shape of your body in the various wedding dress styles. This way, you can easily identify the best silhouette that will flatter your body.

    Princess Wedding Dress

    A Wedding Dress Style Suitable for Most Brides

    The princess wedding dress has fitted vertical seams running from shoulders down to a flair skirt. The skirt looks like the shape of the letter “A” and is called an A-line skirt. Therefore, some people refer this style as A-line wedding dress.

    This wedding dress style is suitable for most brides as it helps to make the waist look slim and hide the hips. If you like to add volume to the dress for a dreamier look, add layers of tulle to emphasize the skirt.

    Ball Gown Wedding Dress

    Solution for Brides with Wide Hips

    The name “ball gown wedding dress” is self-explanatory. If you have absolutely no clue, think of what Cinderella wore to the ball. Some people called it the “fairy-tale” style.

    The silhouette of ball gown wedding dresses and princess wedding dresses can be quite similar, especially when the volume of a princess wedding dress is enhanced. The main difference lies in the way the seams run. Here is how you can differentiate: for ball gown wedding dresses, you will see a seam running across the waistline and the skirt starts to balloon up from there.

    Ball gown wedding dresses are usually paired with a fitted bodice line. They look fabulous on brides with a slim waistline and are perfect for hiding full hips – a good disguise for a pear body shape. Note that brides with large body frames should think twice about this style as it may make them look bigger. On the other hand, very petite brides may also find it overwhelming to carry too much extra fabric for their small frame.

    Sheath Wedding Dress

    Wedding Dress Style that Flatters Balanced Body Shape

    Sheath wedding dresses are also known as column wedding dresses. Like princess wedding dresses, the seams runs vertically from the shoulders down to the floor but the hem is not as flair. In fact, sheath wedding dresses are usually body-hugging and reveal the body shape easily.

    This style work best for tall, slim brides with balanced figures. It is also suitable for petite brides as it creates an elongated illusion. Brides who dislike their body shape should avoid sheath wedding dresses no matter how beautiful the dresses are. You don’t want to end up hating the way your body looks in your wedding photos.

    Empire Wedding Dress

    Best for Brides with Small Bust

    An empire wedding dress style has a high waistline. The seam is just underneath the bust where the skirt starts and falls to the floor. The empire line is normally straighter than the princess line but is not as body-hugging as sheath wedding dress.

    An empire line is best for brides with a small bust. Because of its long, straight silhouette, petite brides will appear taller in empire wedding dresses. This style is also a good option for pregnant brides as it provides comfortable room in the waist compared to wedding dresses with lower waistlines.

    Mermaid Wedding Dress

    For Brides with Curves to Show Off The mermaid wedding dress is also known as a trumpet wedding dress. It is close-fitting until the knees where the skirt starts to flair out, creating the shape of a fishtail or a trumpet. This style includes many different break-points and trains and comes in several different styles and materials. This is a relatively modern design and is gaining popularity.

    The narrow bodice design is great for showing off curves. Mermaid wedding dresses are not only fantastic for tall, slim brides; they are also great for petite brides who wish to look taller. However, this wedding dress style is rather “unforgiving”, and brides who dislike their body shape should avoid it.

  • Helpful Hints for Bridal Gown Shopping

    Undergarments can drastically change the look of a dress. 

    You already know that wearing a strapless bra or a regular one with clear straps is non-negotiable. Even so, I’d recommend getting your measurements taken before you start this process; being in an incorrectly-sized bra can make the entire gown look awkward on your body. Undergarments one cup size too small or a few inches too big around can make a huge difference in the fit. 

    Wear just enough makeup to feel pretty—don't go overboard.
    Being surrounded by a billowing sea of white fabric makes you hyper-aware of your appearance. Under-eye circles that were barely noticeable before look stark. Pale pink lipstick is drowned out by fluorescent lighting. You don't have to get dolled up for your consultant; apply just enough so that you feel presentable. But whatever you do, DON'T apply self-tanner in the days leading up to your appointment, in order to avoid damaging any of the dresses. Also, wear your hair the way you've planned it for the wedding.

    Tell the truth about the gowns. 

    We can't assist you properly if you don't tell us how you really feel about the gown. "It's beautiful," after stepping into each dress does not help us when we are trying to feel out what you have in mind for your ideal wedding gown.  We are not the designers; you won't hurt our feelings. Ten "no’s" will help you get to your final "yes." 

    Do "the aisle test" to make sure the gown looks good from every angle. 

     Go ahead, sit, shimmy, and even twirl in the gowns while trying them on—if it's the right one, you should feel as if you never want to take it off.

    Trying on wedding gowns is physically (and emotionally) draining. 

    Wedding gowns are so heavy that getting in and out of them is a workout in itself!   Sometimes too manyopinions and helpers can make the experience overwhelming and exhausting. Save yourself a lot of confusion by only bringing 3 or less people with you.  This should be a fun event and remember, this is YOUR wedding so consider the opinions of others but go with your gut.

     Make Mom love you forever by trying on a dress she recommends, even if you hate it.

    If Mom has been looking forward to this moment ever since you played dress-up as a little girl, oblige her just this one time and try on one of her recommendations. It's a win-win: Either she'll see that you were right about lace looking all kinds of wrong on you, or you may shock yourself by purchasing one of her picks.

    You’ll have to sign on the dotted line for even the smallest details.

    In order to buy a dress, you'll have to commit to a certain size ahead of time, and they're a lot smaller compared to regular clothing sizes (a bridal size 6 is equivalent to a size 2 in "normal" clothes). If you're planning on customizing your gown by adding sleeves,or embellishments, be prepared to answer very specific questions about that as well.

    Repeat after me: You are not a failure if you have to try on more than 10 gowns before finding The Gown. 

    Shopping can be a scene out of a romantic comedy: The excitement in the bridal salon is palpable, you're swilling champagne, everyone coos over how stunning you are, and you wish you could bottle how giddy you feel. What movies don't show you is how despondent it can make youfeel if it takes four, or five, or six visits before you find anything that even remotely feels like you.

    Do it once, do it fabulous. 

    You're (hopefully) only going to shop for a wedding gown once in your life, so reserve the right to make the final decision yourself, and you'll hear a silent little voice tell you which one you should choose.