300 Lake Saint Louis Blvd.
Lake Saint Louis, MO 63367


Tuesday: 11-5

Wednesday, Thursday : 11-7

Friday, Saturday: 11-5


Featured Specials

Prom tuxedo special! 10% off all Prom Gowns!

$40 off your tuxedo rental with your studet I.D.

We have a  great selection of prom gowns from designers Tony Bowls,  Jovani and many more. 



  • Ella

  • Crush

  • Mon Cheri Bridals

  • Alfred Sung

  • Stella York

  • Sophia Tolli

  • Sherri Hill

  • The Dessy Group

  • David Tutera

  • Da Vinci

  • Bari Jay

  • Jovani

  • Shimmer

Come say yes to your dress!

Come enjoy the view of the lake as you try on designer gowns in a relaxed and fun enviroment. We offer custom-order gowns and dresses available to take the day of purchase. We have a large variety of bridal gowns, mother of the bride, bridesmaid, prom dresses and we offer tuxedo rentals. We are a great alternative to the wholesale bridal stores.

Featured In STL Magazine

Photo booth rentals and event planning provided by 

Events and Occasions STL

Proud Sponsor of the Megan Meier Foundation


We carry bridal gowns from the best designer's and  the latest fashions.   We carry sizes 2-30 and have a large selection including budget-friendly dresses to couture gowns. We also have a wide selection of off the rack gowns for the budget conscious and the last minute bride who needs a gown quickly.  Our brands include Ella, Stella York, David Tutera, Da Vinci, Jasmine and many more! 

See our material guide below:



We carry bridesmaids dresses in a variety of brands, lengths, colors and materials to compliment any brides style and any bridesmaids body type. We offer gowns from Bari Jay, Sophia Tolli, Da Vinci, Dessy, and After Six. We offer complimentary color swatches with a dress purchase so you can match all the details for the wedding. Picking out bridesmaids gowns can be just as overwhelming as picking out a bridal gown. Please feel free to call or come by with any questions, and see our style guide below from the knot.


Wedding Accessories

We carry a large selection of veils, belts, shoes and other wedding accessories. We offer hand-made veils, belts and jewelry to complete your dream wedding gown. We also offer confirmation dresses and veils. Have a creative idea? Set up a consultation and let us help  to create exactly what you've been looking for but cannot find!

Prom and Pageant

Prom, Pageant and  homecoming gown lines including Tony Bowls, Crush, Scala, Nina Canacci and many more. These dresses are available in store and by special order with new stock coming in weekly during the seasons. Our selection is unique and we carry gowns that you will not find at major retailers or mall stores.  Our selection includes short, long, high-low, ball-gown and many other styles.  Please remember to place your custom orders early to guarantee arrival before your event. We DO NOT recommend ordering dresses online.

Tuxedo Rentals

Need to rent or purchase a tuxedo for your prom, wedding, black tie affair, or other special formal event? Look no further because Boulevard Bride has all of the latest tuxedos, vest colors and ties. We have hundreds of options to personalize your tuxedo and we carry many sizes and designers at prices that are easy on your wallet.  Currently we are offering a $40 discount off the suggested price of all prom and wedding tuexedo rentals. Check out our brands and styles below or go to www.jimsformalwear.com and use the build-a-tux program to design your ideal look:



Boulevard Bride can handle all your alterations and tailoring needs. Please note we only accept and complete alterations on gowns purchased from Boulevard Bride.  

Dress Restoration

Do you have an heirloom dress that has lost some of its magic with age? Boulevard Bride's dress redesign service can help, we can remove stains and have  expert tailors to repair any damage that has happened over the years.  We also offer free consultations and fittings to collaborate on a new look  for your vintage gown while still maintaining the charm of your family heirloom.

Photo Booth and Event Rentals

Boulevard Bride has photo booths and event rentals for your special day! We offer high-end photo booths with endless props to keep your guests happy for hours! THIS IS NOT A POP-UP TENT STYLE BOOTH!  We can bring a creative flare to your event that can’t be found anywhere else. Boulevard Bride also has a vast inventory of  rentals such as centerpieces, carriages  and apothecary jars for candy displays. 

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Are you wanting to tone up and lean down for the new year? Advocare is a safe alternative to the pills and energy drinks that make you jittery and can be unsafe for you. Advocare promotes whole body health and wellness along  with their weight loss programs. Advocare offers a large selection of products to promote overall health for the entire family. For more information or to place an order, call our store or visit www.advocare.com/11049470.


  • SHINE! The Ultimate Prom Experience

    Win a Chance to SHINE! The Ultimate Prom Experience

    A Lucky Boy & Girl Will Recieve

    Lucky Girl

    • Prom Dress
    • Heels
    • Jewelry
    • Makeup
    • Up Do
    • Manicure/Pedicure
    • Spray Tan
    • Limousine Rental
    • Corsage & Boutonniere
    • Dinner for Two

    Lucky Boy

    • Suit Rental
    • Shoe Rental
    • Limousine Rental
    • Corsage & Boutonniere
    • Dinner for Two

    Winners will also recieve a...

    Reveal Party With Friends & Family

    To nominate someone or apply go to: meganmeierfoundation.org/shine.html

    Winners Will Be Announced February 14th

  • Helpful Hints for Bridal Gown Shopping

    Undergarments can drastically change the look of a dress. 

    You already know that wearing a strapless bra or a regular one with clear straps is non-negotiable. Even so, I’d recommend getting your measurements taken before you start this process; being in an incorrectly-sized bra can make the entire gown look awkward on your body. Undergarments one cup size too small or a few inches too big around can make a huge difference in the fit. 

    Wear just enough makeup to feel pretty—don't go overboard.
    Being surrounded by a billowing sea of white fabric makes you hyper-aware of your appearance. Under-eye circles that were barely noticeable before look stark. Pale pink lipstick is drowned out by fluorescent lighting. You don't have to get dolled up for your consultant; apply just enough so that you feel presentable. But whatever you do, DON'T apply self-tanner in the days leading up to your appointment, in order to avoid damaging any of the dresses. Also, wear your hair the way you've planned it for the wedding.

    Tell the truth about the gowns. 

    We can't assist you properly if you don't tell us how you really feel about the gown. "It's beautiful," after stepping into each dress does not help us when we are trying to feel out what you have in mind for your ideal wedding gown.  We are not the designers; you won't hurt our feelings. Ten "no’s" will help you get to your final "yes." 

    Do "the aisle test" to make sure the gown looks good from every angle. 

     Go ahead, sit, shimmy, and even twirl in the gowns while trying them on—if it's the right one, you should feel as if you never want to take it off.

    Trying on wedding gowns is physically (and emotionally) draining. 

    Wedding gowns are so heavy that getting in and out of them is a workout in itself!   Sometimes too manyopinions and helpers can make the experience overwhelming and exhausting. Save yourself a lot of confusion by only bringing 3 or less people with you.  This should be a fun event and remember, this is YOUR wedding so consider the opinions of others but go with your gut.

     Make Mom love you forever by trying on a dress she recommends, even if you hate it.

    If Mom has been looking forward to this moment ever since you played dress-up as a little girl, oblige her just this one time and try on one of her recommendations. It's a win-win: Either she'll see that you were right about lace looking all kinds of wrong on you, or you may shock yourself by purchasing one of her picks.

    You’ll have to sign on the dotted line for even the smallest details.

    In order to buy a dress, you'll have to commit to a certain size ahead of time, and they're a lot smaller compared to regular clothing sizes (a bridal size 6 is equivalent to a size 2 in "normal" clothes). If you're planning on customizing your gown by adding sleeves,or embellishments, be prepared to answer very specific questions about that as well.

    Repeat after me: You are not a failure if you have to try on more than 10 gowns before finding The Gown. 

    Shopping can be a scene out of a romantic comedy: The excitement in the bridal salon is palpable, you're swilling champagne, everyone coos over how stunning you are, and you wish you could bottle how giddy you feel. What movies don't show you is how despondent it can make youfeel if it takes four, or five, or six visits before you find anything that even remotely feels like you.

    Do it once, do it fabulous. 

    You're (hopefully) only going to shop for a wedding gown once in your life, so reserve the right to make the final decision yourself, and you'll hear a silent little voice tell you which one you should choose.