300 Lake St. Louis Blvd
Lake St. Louis MO 63367
*UNDER NEW OWNERSHIP
Tuesday, Thursday, Friday, Saturday: 11-5
Private appointments available evenings and weekends.
May Inventory Sale!!! We are marking down in-stock bridal, bridesmaids, mother of the bride, prom and social occasions gowns up to 50%.
Come enjoy the view of the lake as you try on designer gowns in all the latest styles. We offer custom-order gowns and dresses available to take the day of purchase. We have a large variety of Bridal gowns, Mother of the Bride, Bridesmaid, Prom dresses and more.
Photo booth rentals and event planning provided by Events and Occasions STL.
Bridal gowns from the best designer's latest fashions and classic couture dresses. Dresses are available the day of purchase and by special order. We carry sizes 4-30 and have a large price range to fit your budget. Brands include Ella, Stella York , David Tuera for Mon Cheri, Da Vinci, Dessy and many more! We carry mermaid, a-line, ball-gowns, destination gowns and all the latest styles and in many materials. See our material guide below:
A soft, lightweight fabric, charmeuse has a sheen, but isn't as shiny as satin.
A transparent (see through) material, chiffon can be made either from silk or rayon. Chiffon is usually layered over another part of the dress.
OK, this is one you definitely already know. Lace is an open-weave fabric. Usually, it's used as part of a dress, but if it's properly lined, the entire dress can be lace, such as this one. We carry several lace gowns including David Tutera for Moncheri.
A sheer, stiff fabric made of silk or rayon. Organza is stiff, but has more flow than tulle.
A synthetic (human-made) fabric. Rayon looks like silk, but is easier to work with and less expensive.
The most popular and expensive wedding dress fabric, silk is a smooth, soft, natural fiber. Silk threads are used to create many other fabrics including charmeuse, chiffon, organza, satin, and tulle. Many of these fabrics can also be made with a less-expensive silk/rayon blend, or with rayon alone.
You know this one as the shiny fabric. Satin is made from silk and while Duchese satin sounds fancy, it is actually a more affordable blend of silk and rayon.
A crisp fabric, taffeta has a reputation as being "old fashioned" or "prom-like," but can actually be used in very modern styles such as this short dress..
Tulle is basically netting made from silk or rayon. Tulle is often used for veils, but can create incredibly romantic and dramatic looks when used as part of the gown as in this wedding dress.
We have bridesmaids gowns in a variety of brands and lengths to compliment any ones style. We offer gowns from Bari Jay, Sophia Tolli, Da Vinci, Dessy, and Alfred Sung in several different materials and colors. We offer complimentary color swatches with a dress appointment and consult. See our style guide below from the knot.
The date is set, the reception hall is booked, and now you’re starting to focus on the details that will really make your wedding day unique. Standing next to you will be the best support group you can have -- your bridal party. Don’t torture them with ugly dresses. We’ve devised a step-by-step guide to help you keep your girls happy and glowing all day.
Although it may seem like a no-brainer, decide on the formality of your wedding -- day (casual) vs. evening (formal) -- before you start choosing any important details. The time of day play huge roles in the bridesmaid dress selection. These days it’s really the fabric, not the length, that dictates the formality of the dress. Tea-length (just above the ankle) dresses are quite versatile with the right choice of fabric. Pick a dark color in a rich satin for a formal wedding, and opt for pastel chiffon or printed organza for a daytime ceremony.
First, select a dress or dresses that you like. Start by choosing a style or a color, whichever is more important to you. Be sure to pick your own wedding gown before beginning the search for bridesmaid attire. Your gown and their dresses should coordinate but don’t have to be an exact match. If yours is strapless, don’t put the bridesmaids in long sleeves, or if your dress is ultra romantic, you might not want thoroughly modern maids.
Think about the body types and individual styles of your bridesmaids. If you’d like them all to don the same dress, choose one that will look great on the most hard-to-fit girl. The others can always get the dress altered to fit their shapes. Or allow each maid to choose a different dress style in the same color scheme or fabric to tie the look together. Remember, you can't please everyone, so don't stress yourself out. And be confident in your choices.
If color is key, there are a few ways to approach choosing the right one. First, keep in mind the color schemes at your ceremony and reception sites, as well as your palette. If your wedding will be at a rustic inn that has burgundy and dark green decor, rule out fuchsia bridesmaid dresses. Second, decide if you’d like everyone in your bridal party to wear the same color, or if you’d rather choose a color scheme. Don’t be afraid to experiment with different shades of the same hue to add some variety.
Once you've found your favorites, finalize the dress with your bridal party. Email photos to the group for their opinions. And, don't feel you have to bring everyone to the store with you. Your girls will appreciate that you want their input, but they might be happy to skip the chaos of cramming into a small shop.
If possible, ask everyone in your bridal party to get measured by a professional seamstress or tailor at a department store if they can't make it to the store where you're ordering the dresses. Warn them that bridesmaid dresses tend to run on the small side, so each girl's usual dress size might not apply.
Looking for the seemingly effortless way to find and finalize your bridesmaid dresses? Here’s a simple checklist to make sure you don’t miss any of the important details:
Even if you fall in love with the perfect pair of fuchsia four-inch stilettos to match the ribbon trim on the dress, don’t subject your girls to the torture. If you’re choosing the shoes for them, comfort should be the top priority. Then find a color that will complement the dress -- metallic hues are a great option if classic black won’t work. Another option is to tell your bridesmaids the specifics (color, open- or close-toe, for instance) and let them find the perfect pair -- some might already have it in their closets.
A few little extras can go a long way. Use pins, scarves, belts, and jewelry to dress up simple ensembles, or to give each dress an individual flair. But all the details tend to add up, so if it’s not in your budget to spring for them yourself, don’t ask your girls to. Just think: A beautiful brooch for the dress would make a perfect bridesmaid gift -- and one less thing you would have to worry about right before the wedding!
We carry a large selection of veils, belts and accessories and offer hand-made veils, belts and jewelry to match your dream wedding gown. We also offer veils for confirmation and we carry gowns that can be customized with belts and beading for your child.
Prom and homecoming lines such as Crush, Flirt, Sherrie hill and many more. Dresses are available in store and by special order with new stock coming in weekly during the season. Our selection is unique and we only purchase from the best retailers that offer a quality dress at a reasonable price. Our selection includes short, long, high-low, ball-gown and many other styles. Please remember to place your custom orders early to guarantee arrival before your event. We DO NOT recommend ordering dresses online.
Need to rent or purchase a tuxedo for your prom, wedding, black tie affair, or other special formal event? Look no further because Boulevard Bride has all of the latest tuxedos, vest colors and ties. We have hundreds of options to personalize your tuxedo and we carry many sizes and designers at prices that are easy on your wallet. Currently we are offering a $40 discount off the suggested price of all prom and wedding rentals. Check out our brands and styles below: