300 Lake St Louis Blvd.
Lake St Louis, MO 63367

Tuesday-Thursday: 11-7

Friday & Saturday: 10-4

Book your appointment today!

Please limit the number of guests to 5 including the bride.

Upcoming Events


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Inventory Sale October 15-31, 2015!

We are clearing out all current homecoming, prom and off-the-rack bridal and bridesmaid gowns. Save between 25% and 75% off all stock gowns!

Stella york Trunk Show November 7th-8th, 2015

  • Mon Cheri Bridals

  • Alfred Sung

  • Stella York

  • Sophia Tolli

  • The Dessy Group

  • David Tutera

  • Bari Jay

  • Jovani

Let us be a part of your big day!

Come enjoy the view of the lake as you try on designer gowns in a fun and relaxed environment.  Our bridal designers include David Tutera, Stella York, Jasmine and many more. We offer order-in wedding dresses, custom gowns made by Kaye Nicole Couture and we have a large selection of off the rack gowns for our last minute brides. We carry bridesmaid dresses, mother of the bride fashions, prom/homecoming and pageant dresses, and tuxedo rentals. We are a great alternative to the wholesale bridal stores and we would love to be a part of your big day!


Photo booth rentals and event planning provided by 

Events and Occasions STL

Proud Sponsor of the Megan Meier Foundation


We carry bridal gowns from the best designer's and  the latest fashions.   We carry sizes 2-30 and have a large selection including budget-friendly dresses to couture gowns. We also have a wide selection of off the rack gowns for the budget conscious and the last minute bride who needs a gown quickly.  Our brands include Stella York, David Tutera, Da Vinci, Jasmine and many more! 

See our material guide below:



We carry bridesmaids dresses in a variety of brands, lengths, colors and materials to compliment any brides style and any bridesmaids' body type. We offer gowns from  Bari Jay, Dessy, Social Bridesmaids, Jenny Yoo, Alfred Sung, and After Six.  Picking out bridesmaids gowns can be just as overwhelming as picking out a bridal gown. Please feel free to call or come by with any questions, and see our style guide below from The Knot.


Wedding Accessories

We carry a large selection of veils, belts and other wedding accessories. We offer hand-made and order-in veils and belts to complete your dream wedding look. We also have a selection of confirmation veils. Have a creative idea? Set up a consultation and let us help to create exactly what you've been looking for.

Prom and Pageant

Boulevard Bride's prom, pageant and homecoming gown lines include Tony Bowls, Crush,Jovani and many more. We only sell one of each style to each school to make sure nobody ends up with a duplicate dress from Boulevard Bride. These dresses are available in store and by special order with new stock coming in weekly during the seasons. Our selection is unique and we carry gowns that you will not find at major retailers or mall stores. Our selection includes short, long, high-low, ball-gown and many other styles.  Please remember to place your custom orders early to guarantee arrival before your event. We DO NOT recommend ordering dresses online. Follow us out on twitter @blvdbride, instagram @boulevardbride, at www.facebook.com/boulevardbride or on Google+  to see the latest styles and our current stock. 

Tuxedo Rentals

Need to rent or purchase a tuxedo for your prom, wedding or other special event? Look no further because Boulevard Bride has all of the latest tuxedos, suits and accessories. Book an appointment with a consultant to discuss your wedding look and take advantage of our free groom's try on program.  Currently we are offering a $40 discount off the suggested price of all prom and wedding tuxedo rentals. Check out our brands and styles at www.jimsformalwear.com and use the build-a-tux program to design your ideal look. 



Boulevard Bride offers full service bridal and bridesmaid alterations. Appointments are required for alterations. Bridal alterations and consultations are scheduled on Tuesday evenings starting at 3pm. Bridesmaid and prom alterations are scheduled Tuesday through Friday. Alteration appointments are not available during the weekend.

Dress Restoration

Do you have an heirloom dress that has lost some of its magic with age? Boulevard Bride's dress redesign service can help turn your vintage dress into your dream gown.  We offer free consultations and fittings to collaborate on a new look  while still maintaining the charm of your family heirloom.

Photo Booth and Event Rentals

Boulevard Bride has photo booths and event rentals for your special day! We offer high-end photo booths with endless props to keep your guests happy for hours!   We can bring a creative flare to your event that can’t be found anywhere else. Buy your wedding gown from us and receive a $100 credit towards you photo booth rental!

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  • Helpful Hints

    A few helpful hints for bridal gown shopping!

  • Choose the Perfect Wedding Dress Style for Your Body Type.

    Choose the Perfect Wedding Dress Style for Your Body Type.

    There are many wedding dress styles and designs coming to the market every year. The good thing is as consumers, we are getting more exciting options. The down side is, for many first-time brides who have no knowledge of the bridal fashion industry, the wide variety of styles and strange terminology used to describe them make the task of choosing the best wedding dress a very challenging one.

    There are many factors involved in the decision, including personality of the bride, wedding theme, wedding budget. To start, focus on the most basic but most important factor, i.e. choosing the best wedding dress style for your body type. After understanding the different body shapes, take a look at some of the most popular wedding dress styles in the bridal fashion market.

  • Helpful Hints for Bridal Gown Shopping

    Undergarments can drastically change the look of a dress. 

    You already know that wearing a strapless bra or a regular one with clear straps is non-negotiable. Even so, I’d recommend getting your measurements taken before you start this process; being in an incorrectly-sized bra can make the entire gown look awkward on your body. Undergarments one cup size too small or a few inches too big around can make a huge difference in the fit.