300 Lake Saint Louis Blvd.
Lake Saint Louis, MO 63367

Tuesday - Thursday: 11-7

Friday & Saturday: 10-4 

Appointments are preferred for bridal and bridesmaids.

Please limit the number of guests to 5 including the bride.

Upcoming Events

Brides-May Sale!

All bridesmaids gowns 10% off when ordered during the month of May.

(Deposit payment on each bridesmaid gown must be made before May 30, 2015 to obtain discount.)

  • Mon Cheri Bridals

  • Alfred Sung

  • Stella York

  • Sophia Tolli

  • The Dessy Group

  • David Tutera

  • Bari Jay

  • Jovani

Make us a part of your special day!

Come enjoy the view of the lake as you try on designer gowns in a relaxed and fun environment. We offer custom-order gowns and dresses available to take the day of purchase. We have a large variety of bridal gowns, mother of the bride, bridesmaid, prom dresses and we offer tuxedo rentals. We are a great alternative to the wholesale bridal stores.

Photo booth rentals  provided by our sister company

Events and Occasions STL

Proud Sponsor of the Megan Meier Foundation


We carry bridal gowns from the best designer's and  the latest fashions.   We carry sizes 2-30 and have a large selection including budget-friendly dresses to couture gowns. We also have a wide selection of off the rack gowns for the budget conscious and the last minute bride who needs a gown quickly.  Our brands include Stella York, David Tutera, Da Vinci, Jasmine and many more! 

See our material guide below:



We carry bridesmaids dresses in a variety of brands, lengths, colors and materials to compliment any brides style and any bridesmaids body type. We offer gowns from Bari Jay, Sophia Tolli, Alfred Sung, Dessy, and After Six. We offer complimentary color swatches with a dress purchase so you can match all the details for the wedding. Picking out bridesmaids gowns can be just as overwhelming as picking out a bridal gown. Please feel free to call or come by with any questions, and see our style guide below from the knot.


Wedding Accessories

We carry a large selection of veils, belts, shoes and other wedding accessories. We offer hand-made veils, belts and jewelry to complete your dream wedding gown. We also offer confirmation dresses and veils. Have a creative idea? Set up a consultation and let us help  to create exactly what you've been looking for but cannot find!

Prom and Pageant

Prom, Pageant and  homecoming gown lines including Tony Bowls, Crush, Scala, Nina Canacci and many more. These dresses are available in store and by special order with new stock coming in weekly during the seasons. Our selection is unique and we carry gowns that you will not find at major retailers or mall stores.  Our selection includes short, long, high-low, ball-gown and many other styles.  Please remember to place your custom orders early to guarantee arrival before your event. We DO NOT recommend ordering dresses online.

Tuxedo Rentals

Need to rent or purchase a tuxedo or suit for your prom, wedding, or other formal event? Look no further because Boulevard Bride has all the latest tuxedos, suits and accessories with hundreds of options to personalize your look. Our designers include Michael Kohrs, Ralph Lauren, Tony Bowls and many more. Currently we are offering a free groom's tuxedo rental with five paid groomsmen rentals and an additional $40 discount off the suggested price on all rentals. Book an appointment with one of our consultants  to pick out your tuxedo and schedule your free groom's tuxedo try-on.




Boulevard Bride provides alterations on bridal, prom/homecoming and bridesmaids gowns. Please call to schedule an alteration appointment with our seamstress. Alterations are scheduled Tuesday through Thursday and the service is by appointment only. Couture wedding gowns and gown redesigns are also available.

Dress Restoration

Do you have an heirloom dress that has lost some of its magic with age? Boulevard Bride's dress redesign service can help, we can remove stains and have  expert tailors to repair any damage that has happened over the years.  We also offer free consultations and fittings to collaborate on a new look  for your vintage gown while still maintaining the charm of your family heirloom.

Photo Booth and Event Rentals

Boulevard Bride has photo booths and event rentals for your special day! We offer high-end photo booths with endless props to keep your guests happy for hours! THIS IS NOT A POP-UP TENT STYLE BOOTH!  We can bring a creative flare to your event that can’t be found anywhere else. Boulevard Bride also has a vast inventory of  rentals such as centerpieces, carriages  and apothecary jars for candy displays. 

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  • Helpful Hints

    A few helpful hints for bridal gown shopping!

  • Choose the Perfect Wedding Dress Style for Your Body Type.

    Choose the Perfect Wedding Dress Style for Your Body Type.

    There are many wedding dress styles and designs coming to the market every year. The good thing is as consumers, we are getting more exciting options. The down side is, for many first-time brides who have no knowledge of the bridal fashion industry, the wide variety of styles and strange terminology used to describe them make the task of choosing the best wedding dress a very challenging one.

    There are many factors involved in the decision, including personality of the bride, wedding theme, wedding budget. To start, focus on the most basic but most important factor, i.e. choosing the best wedding dress style for your body type. After understanding the different body shapes, take a look at some of the most popular wedding dress styles in the bridal fashion market.

  • Helpful Hints for Bridal Gown Shopping

    Undergarments can drastically change the look of a dress. 

    You already know that wearing a strapless bra or a regular one with clear straps is non-negotiable. Even so, I’d recommend getting your measurements taken before you start this process; being in an incorrectly-sized bra can make the entire gown look awkward on your body. Undergarments one cup size too small or a few inches too big around can make a huge difference in the fit.